Frequently Asked Questions
- How much does an HLM marketing campaign cost my club?
- Nothing
- Who pays for the marketing expenses to get all these new members?
- HLM pays all marketing and advertising costs. Your health club does not have to waste another advertising dime on ineffective marketing. HLM will use their proven methodology to fill your club with new members.
- What advertising does HLM conduct during the campaign?
- HLM's proven approach consists of branding your club's message across multiple mediums, from high impact direct mail to grass roots marketing.
- Who handles the sales from all the new memberships?
- Every HLM promotion is staffed with a professional sales consultant. Our consultant will create an exciting, team atmosphere within your current staff. HLM's consultant will train your staff in low pressure, effective sales techniques that will benefit your club for years to come.
- What type of membership does HLM sell?
- HLM will customize the program to achieve your club's goals. Our marketing consultants will evaluate your market dynamics and competition to develop a program specifically for you. We conduct both EFT and Cash campaigns.
- How does my health club make money?
- The health club is paid based on the membership sales that are generated. HLM is paid on performance only. We only make money when you make money. We are paid a commission on each new sale that we generate.
- How many memberships will HLM bring to my club?
- The answer is- it depends. Every health club and every market is unique. Our campaigns are customized for each individual health club. An HLM marketing consultant will evaluate your market, your objectives and your competition to develop a custom tailored membership campaign that suits your needs.
