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- What
will this promotion cost me?
Nothing. HLM will finance the entire marketing campaign.
- What
if HLM does not recoup their start up costs?
You will not be financially liable. We will be responsible
for the entire loss.
- How
long does it take for HLM to start a campaign at my club
Less than 1 week.
- Who
will handle all the sales from the HLM promotion?
Our professional sales staff will handle all of the
sales. They work 12 hour shifts, 7 days a week.
- How
is the money handled?
After the marketing expenses are recouped, the money
is split between HLM and the club owner on a daily basis.
- How
does HLM get prospective members into my club?
HLM uses full color postcards and targeted mailing lists
to get new members through the door. HLM uses only 1st-class
postage guaranteeing the fastest response in the industry!
HLM will also advertise your club on major search engines
further increasing the exposure of your club to new
clients. This is becoming the most popular medium among
consumers who are interested in joining health clubs!
HLM sends email blasts to consumers in your area who
have chosen to receive fitness oriented emails. Remember
these are people who want your emails. This is the hottest
form of advertising on the market today!
- How
does this campaign affect our current membership?
Current members are allowed to add on a renewal to the
end of their existing membership. The money for this
extension is paid for during the campaign. This keeps
current members happy and eliminates any animosity.
By keeping current members happy your club will reap
the benefit of hundreds of buddy referrals from them.
Statistics indicate that only 5% of the current members
will take advantage. Current members will also benefit
when some of the money earned through the promotion
is reinvested to make your facility better!
- Will
overcrowding become a problem in my club?
Absolutely not! Statistics show that 50% of the new
members do not even pick up their cards. These “couch
potato” members average less than 7 workouts before
fading way. Those members that do actively visit your
club will most likely renew at your full regular price
at the end of their promotional membership because they
finally understand the "true value" of a health
club membership!
- How
will an HLM promotion give me a competitive advantage
in my market?
The "Couch Potato" market is extremely price
conscious. These people do not understand the true value
of a health club membership. You must get these people
through the door by offering a value-oriented membership.
HLM will not only tap into this hard to reach market
but we will also will take members from your competition!
- What
are the long-term effects of an HLM promotion on my club?
Most health clubs will continue to have strong membership
sales well after the end of an HLM promotion. Buddy
referrals, along with increased name recognition continue
to bring people through the doors. Tanning, proshop,
juice-bar, and supplement sales continue to rise due
to higher foot traffic. Also, the new members who use
the club will renew at the regular rate. These are all
people you never would have had before. Our staff will
even train your staff in proper sales techniques so
they can close more sales after the promotion!
- Why
should I choose HLM over other promotional companies?
Our unique mailing techniques hit more mail boxes than
our competitors. We use only the most accurate up to
date mailing lists available. We also use first-class
postage ensuring the fastest response in the industry.
HLM incorporates innovative marketing techniques, such
as search engine advertising and opt-in email advertising
into our campaigns. These fast growing marketing techniques
are currently being used by most Fortune 500 companies.
Most of our competitors don't even know what these techniques
are! This means more members when you choose HLM!
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