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No
Risk!, No Liability, No Startup Cost!
Only
10 % of
the population is committed to fitness.
These
people are already members at a club. This 10% is the
segment that you are competing with other clubs to sign
as members.
The
other 90% of the
population is the “couch potato” market.
We
at HLM reach out to this
segment with advertising, at
no cost or risk to you.
Out of 1000 new members, only about
200 will regularly use the club.
Those
that do stay on generally sign up at your regular rates
at the end of their promotional membership.
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Only
about 30% of new members actively use the
club. After 60 days, activity drops below
20%. Obviously, this is not our intent.
We hope that all people get committed to
fitness, but these are the facts.
*
In fact, less than 50%
of new members who sign up during an HLM
promotion ever pick up their cards.
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HLM
is owned by and employs only professional people dedicated
to health and fitness who will motivate the “couch potato”
to join your club.
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Cutting
Edge Direct Mail Postcards
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The Leader in...
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Assisting Health Clubs in generating and maintaining
membership sales nationwide.
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